Implementing an SEO strategy on your website has multiple advantages. However, we know that measuring the importance of a good SEO strategy for the performance of your website can be difficult. Therefore, here are 7 statistics that will convince you that NOW is the time to incorporate SEO into your communications strategy.
#1 Do you know how many Google searches are made in one second?
In one second, 98,471 searches are made on Google (Source: Internet Live Stats).
#2 What percentage of searches does Google represent in the world?
In September 2021, Google accounted for 86.64% of global computer searches (Source: Statista)
Did you know that? Impressive, don’t you think?
#3 How many searches result in a click on the first page of Google?
On average, 71.33% of searches result in a click on the first page of Google. Page two and three get only 5.59% of the clicks. (Source: Martech)
#4 How many results are organic on the first page of results?
On the first page alone, the first 5 organic results account for 67.6% of all clicks. Results 6 to 10 represent only 3.73%. (Source: Martech)
#5 Are SEO tactics effective to position a brand?
According to a study conducted by Hubspot, 75% of marketers believe that SEO tactics are very effective in achieving their marketing goals. (Source: Hubspot)
#6 How has SEO evolved over time?
The number of marketers actively investing in SEO has been increasing over time. While in 2020, 64% invested in SEO, by 2021 this figure increased to 69%. (Source: Hubspot).
#7 What percentage of users use Google in their online searches?
49% of users say they use Google to discover or find a new product or item (Source: Hubspot).
As well as these 7 statistics, there are many more that demonstrate the power of SEO in your marketing strategy!
If you want to check them out, you can go to Semrush or the Hubspot blog itself. Here you will not only find fascinating statistics, but also a lot more information about SEO and the importance of applying it to your website.