Applying SEO on your website can bring great advantages for traffic and increase your sales. SEO, which is the acronym for Search Engine Optimization, refers to the optimization of articles or websites so that they appear in the first position in search engines and thus improve the visibility of the site. In addition, SEO has multiple advantages, among them, rising traffic to your website, giving visibility and increasing trust and credibility, as well as increasing sales as a consecquence.
Y si todavía no te convences de incluir el SEO en tu estrategia de comunicaciones, lee estas 7 estadísticas que te sorprenderán hasta el punto de querer implementarlo ahora mismo. And if you’re still not convinced to include SEO tactics in your communications strategy, read these 7 statistics that will surprise you and convince you to implement it right now.
How to apply SEO on your website?
The easiest way to apply SEO on your website is to do it on your site with a blog. Here are 6 recommendations to start writing articles using SEO tactics 👇
#1. Identify the main keyword to use in your text
Keywords are the main topic your article is about. And they must match what users search for in Google. To achieve this, it is necessary that you do a previous research of the keywords that people use to search for the topics to talk about in your articles.
Here is a list of the 15 best free keyword research tools according to Hubspot.
#2. Focus on good text quality
Search engines, especially Google, will prioritize those contents that have quality information that generates value to users. For this, it is crucial that you think as a reader and have in mind all the questions you would ask yourself if you were looking for that information in Google.
#3. Content structure is key
Through the content structure you can convince the reader to stay longer on the site. Therefore, prefer a structure with several paragraphs and try to make each phrase no longer than 20 words, to make reading easier. On the other hand, try to keep the concepts you use simple, not so many technicalities, as if you were telling a story to a friend.
Finally, give the introduction the importance it deserves. The first few seconds of reading are key to convince the reader, so what you write in it has to be eye-catching and interesting enough to keep the person reading.
#4. Optimum text length between 800 and 1500 words
Although the minimum length of the text is 300 words, it is recommended that the article has AT LEAST 800-1500 words. The minimum number of words that Google counts for a text to be positioned in search engines is 300.
However, according to a Hubspot study, the ideal number of words for an article is 2250 to 2500.
Source: Hubspot
Eso sí, es recomendable que pruebes la longitud de tus propios artículos, para entender qué funciona mejor con tu público.
#5. Use embedded multimedia content
It is important to add embedded multimedia content in the article because Google does not only consider the text to evaluate the positioning. All supporting visual material such as images, videos, infographics or GIFs are also taken into account.
Why? Because they add dynamism to the reading and add value to the content.
#6. Use internal and external links
Google’s algorithm tracks both internal and external links. Internal links – those that connect your article to others on the same website – improve site navigation and help increase time spent on the site.
On the other hand, external links are links to other websites, which you can use as a source to support your content.
Now, keep in mind that these must be safe and reliable sources to give authority to the information you present in your content.
Did you like our tips? Now you know what SEO is, the importance of incorporating it into your marketing strategy and the benefits it can have for your business. The next step is to start implementing its tactics. However, keep in mind that SEO is not a strategy that will show results overnight. To get good results in the long run, patience and consistency are key.